New Aspirations in 2015

Today's Silver Price: $18.33/t.oz.

I've recently relocated to sunny Florida. I've said goodbye to the cold grey skies of Long Island, NY. I am currently settling in to Palm Harbor, which is in the Tampa Bay area. While I am enjoying the blue sky and the warm sun, it's also time to focus on developing my business and creating higher quality jewelry.

I've just signed up for a jewelry metalworking class with Dunedin Fine Art Center (www.dfac.org) and I'm so excited! It starts February 24th and there will be a 3 hour class every Tuesday night for 6 weeks. So now, instead of buying components and putting them together, I will be able to fabricate my own components! The class teaches soldering, stone setting, piercing, forging and hammering. One of the biggest things I am looking forward to learning are the finishing techniques like filing and polishing. Also I need to find out how to keep copper from tarnishing. I've made some copper cuff bracelets in the past but they get dull very quickly.

I'm aiming to create more artisan quality jewelry this year. I want to move away from the silver-plated pieces I have been making, and get back to sterling silver jewelry. 

New skills and a greater focus on social media marketing (Twitter, Facebook and Instagram) will hopefully lead to a prosperous year! 

Below are some of my recent designs:

Ciao for now, and Happy New Year! 

Social Media Blitz

Today's Silver Price: $23.78/t.oz

I've recently started using Twitter, Instagram and Pinterest to promote my Etsy shop. It's probably been a few months now, and I've seen an incredible jump in views of my shop. And the results are immediately seen. When I post on Twitter or Instagram, I see an increase in views that same day. On days when I haven't posted anything new, my Etsy views are often zero. Even small blurbs on Twitter can lead to shop views. I believe the social media posts have led to purchases, however I cannot be sure as there is no way that I know of to track how a specific buyer came to my shop.

I've read that in order to use Twitter and other social media sites to successfully promote a webpage or business, you must post often. Regular posts keep people interested in your feed. This type of discipline is something I've struggled with in the past and will have to overcome. Even when I'm lazy and don't feel like posting, I need to post even a tiny snipet, inspirational quote or a photo to try and hold the attention of potential customers. This obviously applies to blogging as well, so I will do my best to post here regularly.

Today I updated my LinkedIn profile. I figured that promoting my Etsy shop through this outlet can't hurt. When I created the account, I didn't think I would use it much as it seems to be a site for business connections. However I've come to realize that if I want to pursue self-employment, I'd better start promoting myself as a creative entrepreneur. I've chosen to list myself as an artist. I have always shyed away from identifying myself with this term, but now I feel that I can embrace it and live it. I am a designer, I am a painter, and overall I am an artist.

I've become fed-up with my 9-5 office job, so I am now intent on developing my business and working towards self-employment. My very wise aunt says, if you throw enough mud at a wall, eventually some of it will stick. So I'm determined to throw as much social media mud on the internet wall as I can!

Below are some of the recent items I've listed in my shop, and at the bottom is a photo of my creative process!

Silver Plated Bracelet

Sterling Silver Ring

 

Double Strand Silver Plated Necklace

Etsy Postings for 6.2.13

Today's Silver Price: $22.26/t.oz. (WOW!)

I've had a tough time getting back into blogging. I'll do an easy one tonight... below are the latest additions to my Etsy shop. A lot of the silver-plated components used in these designs I purchased from Etsy sellers, so that's pretty neat. Also, I'm liking the solid black background in the newer pictures. I think the older pictures are using backgrounds that are too busy and they take away from the jewelry. I think I'm going to continue using solid black backgrounds, or white backgrounds with a very subtle design on them. I'd like to re-shoot the older listings eventually to create a uniform look in the shop, but who knows when I'll get to that!

Just posted these on Etsy tonight:

Silver Leaves Necklace

Silver Leaves Earrings

Diamond Shaped Earrings 

Hematite & Silver Earrings