Today's Silver Price: $32.19/t.oz.
I was in Michaels last night picking up some scrapbooking paper for a project I'm working on, and I of course wandered into the jewelry isle. I noticed that a lot of the beads and components were on sale, except for a certain brand called Bead Landing. I had never before seen this brand, although I haven't investigated the jewelry isle at Michaels in quite some time.
Apparently Bead Landing is owned by Michaels, as noted on the back of the packages. There was actually some cool stuff that I almost bought. Almost. I'll get to that in a minute. They had a large selection of chain, as well as lots of metal components, some jump rings, earwires and head pins. They also had a large section of pendants which were a little to shabby for me. I guess they are going for the shabby-chic thing, with lots of antiqued metals and large oversized pendants. Anyway, what I suspect was happening at Michaels was they had the other brands of beads and jewelry components on sale so they could get rid of it and bring in a larger stock of the new Bead Landing line. How crafty.
I was looking at some rather attractive chain I spotted and was leaning toward purchasing it. I turned the card it was attached to over to find out what type of metal the chain was. I was thoroughly disappointed to find that they did not list the metal type anywhere on the card. I proceeded to inspect other cards and packages only to find that none of them had the actual material listed.
One of the great things about Etsy is that you can list all of the materials you have used in the items you are selling. I always include the type of beads (usually glass), the stringing material and the type of metal components (usually copper or sterling silver) I have used. I want my customers to know exactly what they are getting and what kind of durability they are getting.
This mystery chain from Bead Landing would not allow me to inform my customers of what type of metal they were purchasing. While the chain was decently priced, I did not buy it because I had no idea what it was made out of! Maybe it wasn't even metal... maybe it was plastic made to look like metal! No me gusta!
So for now, I give Bead Landing by Michaels a big thumbs down. It will however be interesting to see how this new line evolves and hopefully expands... and hopefully figures out that they should list the materials on their labels!