Pricing Decoded?

Today's Silver Price: $35.05/t.oz.

I found a new resource this morning while I should have been getting ready for work but instead opted to log on to Facebook and see what was new. Well, this is what was new. A website called Home Jewelry Business Guide. I mean, if ever there was a website that I was supposed to find, THIS IS IT. A crafter had posted a FB link to an article on this website that discusses how to price your jewelry. So of course I immediately clicked on the link. It's like some ancient mystery- how to price your work. These folks seem to think they have found the magic formula.

Jewelry Wholesale Pricing

Pricing Handmade Jewelry for Retail Sales

The two links above will bring you to the articles which contain the afore mentioned secret formulas. Let's discuss the first formula (I'm not going to post the formula, you'll have to go to their page to check it out- the differences between the two are explained).

At first the formula seems a bit silly. The hourly rate looks a bit steep, and the genius pay is stretching it. They actually factor in an emotional distress fee. Really?? If you're under emotional distress while making jewelry, maybe you shouldn't make jewelry!

This did however bring up a very important factor that I had not before considered. This individual calculates profit AFTER they have totaled up cost of materials and COST OF LABOR. I've always just figured that if I'm making a piece using $10 worth of materials, and I sell it for $20, then I'm making profit! I generally don't consider time and labor as part of my price calculation. So in a sense, I've been working for free. Yes, I have made some money by selling the piece, but I have not been paid for my labor.

These formulas are great for pricing your work. They cover all bases and give any crafter or artisan at least an idea of how to price a piece. However I think there is one very big factor that has been left out. Quite often I base my pricing on what I think I would pay for it in a store or at a fair. In our struggling economy shoppers are not looking at expensive items, they are looking for deals and bargains. While there is the niche of consumers that are willing to pay high prices for unique handmade pieces, I feel that most people these days are on too tight of a budget. 

If you look at the formula for retail sales pricing, this blows the word 'bargain' or 'affordable' right out of the water. Apparently I should be charging much more for my jewelry than I currently am.

So is this a magic formula for me? No, but it's a good place to start. I have yet to explore this new website in depth but I am excited to have stumbled upon it!