Silver Current Designs: An Entrepreneurial Adventure

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Tuesday, January 31, 2012

Silent Tagging Ladders = False Likes

Today's Silver Price: $32.98/t.oz.

I've stumbled upon a rather curious thing on Facebook. Apparently there are FB pages completely devoted to helping you increase your "LIKES," or fans on your small business page. Let me see if I can explain this...

The page is designed as a community page to help small business owners network and reach a wider audience and thus increase business. The page owner will post that it is time to start the Silent Tagging session (woo hoo!). You, using your personal page, post a tag to your business page. You must then LIKE all of the previous business tags before your post. The LIKING of other pages is a requirement in order to participate in this 'tagging ladder.' The idea is that everyone who posts a tag for their page will reciprocate by LIKING everyone else's page. Everyone gains LIKES. You are supposed to post using your personal profile so it looks legit... but it's really not. The session lasts a certain amount of time (e.g. 20 minutes), and then the page owner announces that the session has ended.

It took me a while to figure out what the hell this Silent Tagging and Tagging Ladders were all about. I quickly realized that I did not want any part of it as it is a bunch of bullshit. I tried to participate in a session last night. First of all, I couldn't figure out how to tag my page. I kept typing the business name but the tag did not appear. I checked all my page settings to see if maybe there was a selection keeping me from posting a tag, but had no luck. Having failed at tagging my business page, I was a good sport and LIKED several other pages who had tagged their businesses. And by several I mean 25 to 30.

I soon after realized that I would now be receiving posts and updates from these random 30 businesses that I had LIKED. Now I'm getting posts about handmade hair bows for babies. And sexy lingerie. And clothing for chicks who ride Harleys. And from someone who makes candles. And from someone who makes classy redneck drinking glasses (yes, really).

What was more bothersome was that I realized I did not want a ton of empty LIKES on my business page. What's the point of having 100 LIKES if none of those people are actually interested in the product or want to support me in my business endeavour? The whole point of the LIKE count is to see how many people are really interested in what your doing.

I'm still in the process of UNLIKING those 30 or so pages...

Sigh.


~~~{Blog Playlist}~~~
Florence + the Machine, "Never Let Me Go"
Bjork, "Army of Me"
Bjork, "Headphones"
Florence + the Machine, "Shake It Out"

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