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Over the weekend I came across an article on Forbes.com which suggested that entrepreneurs look to the craft industry for guidance and direction. The article entitled "What Every Entrepreneur Can Learn from the Crafting Industry" discusses the surge in small business development amongst crafters and artisans and how these entrepreneurs have found success.
One of the major tools that an artist or crafter has is their creativity and ability to think outside of the box. Creative and inventive marketing strategies help to promote a new or expanding business. While creative people may not have great business sense, imagination and problem solving skills can go a long way in developing a business. One area where crafters are recognized in having an edge is social media marketing. Many crafters put a lot of time into Twitter posts, Facebook updates, Etsy pages, blogging and other social media outlets in order to grow their business. This is often how crafters and artisans establish a customer following.
The article cites a couple of craft-focused organizations that are aimed at assisting crafters and artisans grow their business and steering them towards success. One of the things I have learned in my internet surfing is that there is a tremendous community of creative minds out there that are eager to help one another. I am finding more and more blogs, forums and conferences that specifically discuss the business of crafting or art and how to be successful selling your creations.
It is very satisfying and validating to see that Forbes has recognized the craft industry as a source of knowledge and experience in the small business field. The article encourages anyone thinking about starting their own business to take a look at crafters for inspiration. Crafters and artisans are motivated by their imaginations and dreams and have envisioned lives lived on their own terms. Creativity and innovation are essential to any entrepreneur in any field so anyone pursuing self-employment should think about connecting with their inner-artist!
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